This 8th June is World Oceans Day and at Peckish we know how important it is to keep our seas and oceans teeming with life. That’s why we serve certified sustainable fish with the Marine Stewardship Council (MSC) ecolabel, helping to ensure that everyone’s favourite seafood will be on the menu for years to come.
At Peckish, you can buy your fish and chips, safe in the knowledge that you’re also helping to protect our oceans for future generations. The little blue label you see on our menu guarantees that the seafood it represents comes from a certified sustainable wild fishery1.
Oceans are vital to life on earth2 with seafood providing an important source of protein to more than 3 billion people across the world3. However, a third of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity4.
According to a new independent survey, nearly one in three UK consumers (31%) are worried that their favourite fish will be off the menu within the next 20 years, with this concern being higher in younger age groups.5
Sustainable fishing means leaving enough fish in the ocean, respecting the surrounding marine habitats, and ensuring people who depend on fishing can maintain their livelihoods. This little blue label is the world’s most recognised eco-label for wild-caught sustainable seafood and using it on our menu demonstrates that we are certified to sell fish and seafood that has met the MSC’s strict environmental standard for sustainable fishing.
Loren Hiller, Senior Commercial Officer at the Marine Stewardship Council comments: “Being aware where the seafood we eat comes from, and if it has been sustainably sourced, is a way that we can all show how much we care for our oceans and their future. The choices we make as consumers, and the fish we buy, have never been more important to ensure we can keep the UK’s most iconic takeaway forever on our tables.”
Notes to editors
Monday 8 June 2020 is World Oceans Day, observed in 140 countries to drive collaboration to safeguard our oceans. To support this effort, the MSC has launched a new global campaign: ‘Big blue future, little blue label’.
1 The MSC is an international non-profit organisation which sets globally recognised, science-based standards for sustainable fishing and seafood traceability. The blue MSC label on a seafood product means that: it comes from a wild-catch fishery that has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing; it is fully traceable to a sustainable source. It can be found on more than 100 species of seafood in 100 countries.msc.org/uk
2 An estimated 50-80% of all animal life on earth is found under the ocean surface. More detail can be found in PNAS 115 (25) 6506
3 According to the United Nation Food and Agriculture Organisation, fish provide about 3.2 billion people with almost 20 percent of their average per capita intake of animal protein – (UNFAO 2018) SOFIA Report, p70
4 According to the United Nation’s Food and Agriculture Organisation, 33% of the world’s fish stocks are currently overfished, with this figure increasing consistently since 1974. 60% are fished to their maximum capacity
5 This data is part of a large survey conducted by independent insights consultancy GlobeScan and which was carried out between January and March 2020.
This figure is higher among 18 to 34-year-olds (37%) than in older age groups, with 35-54 at 29% and the 55+ at 28%. Parents are more concerned (36%) than non-parents (27%).